“I waste half of my marketing dollars; I just don’t know which half.” As a business begins to grow and generate profits, you need an organized way of planning the further sales development. In this seminar, we will cover the vital components of a Strategic Marketing Plan, how to create a Unique Selling Proposition so that the business can differentiate itself from the pack and then measure the success of those Plans. You will come away with a first draft of your Marketing Strategy in your hands for you to complete later with your team. This seminar is appropriate for sole proprietors, leaders of small companies, team leaders within an organization, small group managers and their teams, and those who just want to grab some control of their marketing efforts.
About the Instructor:
Wink was born and raised in the Monadnock Region, returning to raise his own family. After 16 years at Markem Corporation, Wink founded and co-owned the North American sales and service offices of Logopak Corp., the highly respected German manufacturer of industrial packaging equipment. He took Logopak from an unknown brand in North America to being the respected quality leader in the market. He has a proven record of implementing systems that improve profit and reduce costs. As a coach for Advicoach, he brings his many years of experience and expertise with business development, marketing and business analysis to the business owners of NH and beyond.
Wink is quite involved within the community through organizations such as Monadnock United Way, The Rotary Club of Keene, Pathways for Keene and The Monadnock Conservancy. He holds an MBA in Marketing from The Johnson School, Cornell University and a Bachelor of Arts in German Studies from Vassar College.